Creating & Optimizing your Women Owned Small Business Social Media Presence
As a small business involved in government contracting, having a strong social media presence can make all the difference.
Overview
- Women Owned Small businesses have a tough time in the highly competitive industry of federal contracting.
- Having an established social media presence can lead to networking opportunities.
- Leverage the power of social media marketing to be a member of the contracting community.
Introduction
Social media has always been a massive influencer of ideology and economy. Every trend increases sales of a particular commodity. It is a platform that makes or breaks businesses down to the last atom. While federal contracting is considered a niche topic, the power of a concrete social media presence cannot be stressed enough.
Apart from connectivity, social media is a boon for Women Owned Small businesses looking to solidify their presence in federal contracting.
The Importance of Social Media Marketing for Women Owned Small Businesses
Social Media offers a great way to increase the reach of your small business. It serves as a personalized medium to share the values of your business, and introduce your team to the world. Extending beyond just traditional marketing, social media maximizes your visibility for potential partners and prime contractors.
As a small business, you must post informative content regularly in a bite-sized manner. This helps in establishing you as a thought leader and your business as an emerging provider of expert services. Social media marketing is an effective method for saving expenses that are reserved for traditional advertising. In simpler terms, social media has the potential to build the credibility of Women Owned Small businesses in the federal marketplace.
Strategies for Establishing a Social Media Presence
Women Owned Small businesses can leverage the power of social media for networking, outreach, and reputation management. Below are some methods for guaranteed success:
Develop a Consistent Brand Voice
Women Owned Small businesses should craft a uniform brand identity across all the platforms of social media. This means a regulated use of the same logos, colors, fonts, themes, and the tone of voice. Additionally, Women Owned Small businesses must align their online presence with their organizational goals and federal contracting initiatives.
Quality Over Quantity: Creating Targeted Content
In order to not get shadowed by the prime contractors, Women Owned Small businesses can share valuable content. It must be educational while also being relevant to your target audience. Repurpose your content across platforms through blog posts, infographics, and videos. This goes a long way in strengthening your small business as an industry veteran. Additionally, including conversions in your content also builds traffic for your business’ website.
A Small Investment: Paid Social Media Advertising
The power of social media also resides in manipulating the algorithm. Women Owned Small businesses can use this to their advantage by targeting their content at contracting officers, prime contractors, and major subcontractors. Paid advertising can help narrow the pool through the criteria of service type, location, and interests.
Polish Your Networking Skills
Having a concrete social media presence allows Women Owned Small businesses to stay updated with relevant industry news. This includes joining groups, online forums, and even getting invited to industry events. This is where your small business can get a chance to connect with other attendees and potential clients.
Show Off Your Experiences as a Small Business
Social media serves as a great platform to underscore your past performances. Women Owned Small businesses can use this to demonstrate their capabilities through the highlights of their projects. They can also include previous client testimonials attesting to the merits of your small business. They can be shared in forms of videos, quotes, and written pieces.
Key Platforms for Social Media Marketing for Women Owned Small Businesses
Social Media platforms like LinkedIn, Twitter, and Facebook hosts different types of audiences. By sharing content on all three platforms, Women Owned Small businesses can garner maximum engagement.
Implement LinkedIn for Federal Contracting
To say that LinkedIn is crucial for B2B marketing and connecting with federal contractors would be a massive understatement. Women Owned Small businesses can engage with content shared by other businesses and interact with the professionals of their industry. Women Owned Small businesses can also join specific LinkedIn groups that offer mentorship and resources for federal contracting.
Use Twitter for Government and Industry Updates
Twitter can be used to actively follow federal agencies, contractors, and industry trends. This can help Women Owned Small businesses in participating directly in relevant discussions and building connections. Women Owned Small businesses can use relevant hashtags on their content to engage with discussions on the opportunities of federal contracting.
Facebook and Instagram for Brand Awareness
Women Owned Small businesses can employ visual storytelling on Facebook and Instagram for building a relatable business image. They can also run contests, and organize giveaways to attract new leads. An added advantage is that running targeted ads reach contracting officers and industry professionals.
Conclusion
Women Owned Small businesses can expand federal contracting opportunities massively through the use of social media marketing. An advanced strategy plan for social media optimization can land Women Owned Small businesses with federal contracts and teaming agreements.