What are citations, and how do they help my business locally?

Question

Accepted Answer

Citations are mentions of your business name, address, and phone number (NAP) on other websites. Consistent citations across directories help search engines verify your legitimacy, boosting your visibility in local search results. Citations also increase your chances of appearing on the map packs and further location-based searches. This drives more foot traffic and local inquiries. Inaccurate or inconsistent citations, on the other hand, can hurt your rankings and confuse potential customers.